Books abound on how to make more money and manage it to maximize your return on investment (ROI).
Rising
professors and researchers, Elizabeth Dunn and Michael Norton, present a
new approach to money; focusing on how to increase your happiness from
the money you spend. They champion five principles, based on
international research, to help you achieve that goal, in their new
book, "Happy Money: The Science of Smarter Spending."
They found
that worldwide, surprisingly, income has little influence on whether
people smile, laugh, and experience daily enjoyment. Dunn and Norton
also describe how businesses and organizations that apply the principles
can benefit their employees, stakeholders, community; and ultimately
profits.
Following are the Happy Money principles:
Buy
Experiences. Experiences bring people together, promoting social
connection; and provide memorable stories you'll enjoy retelling for
years to come. They're also linked to your identity, or who you want to
become; and provide unique opportunities, eluding easy comparison with
other available options.
Individuals who prioritize experiential
purchases are seen as open-minded, intelligent, and outgoing. Compare
major and mundane purchases and you'll find people are more apt to
experience buyer's remorse from material goods. The length of an
experience has little impact on the pleasure people remember deriving
from it.
Make It a Treat. "Knowing that something won't last
forever can make us appreciate it more," say Dunn and Norton.
"Recognizing that an end is near holds a key to happiness, helping us
turn readily available comforts back to treats."
London is the
most popular international travel destination whose landmarks include
Buckingham Palace and Big Ben. Native Londoners report seeing more
landmarks in other cities, than viewed in their hometown. When a
pleasurable activity is readily available, we may never experience it,
thereby missing out on a relatively inexpensive source of happiness.
Companies
often practice making certain items available for limited time frames,
making them feel like treats. Think Disney's limited re-release dates
for its classic movies; and McDonald's McRib sandwich, added on fall
menus to create nostalgia for summer barbecues.
Buy Time. "Time
and money are frequently interchangeable." Thinking about time instead
of money often inspires people to engage in activities that promote well
being, like socializing and volunteering. Time and money promote
different mindsets. Focusing on time tends to hone in on the sense of
self. Money thoughts promote a cold, rational manner.
Article Source: http://EzineArticles.com/7798392
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